Country star Kip Moore kicked off the Memorial Day weekend early with a free concert for Jacksonville's Country, 99.1 WQIK. Listeners brought plenty of beer money to buy their favorite beverages and sing along with Kip on the banks of the beautiful St. John's River in Jacksonville. The Navy Band Southeast Wind Ensemble appropriately kicked the event off and then local Jacksonville artist Stephen Carey opened for Kip.

It's Kip Moore, the Beer Money guy... well, when it comes to Beer Money, how much does Kip recommend you have with you, and ladies, would Kip like it if YOU treated him to a drink?

Kip Moore Performs Hey Pretty Girl At Landing