There's a new challenge that's taken over the internet called the "Cheese'd Challenge". It involves throwing a piece of cheese at a baby's face and catching the baby's reaction. The joke behind the challenge is instead of telling a baby to "say cheese" when you want to take a picture you simply throw cheese at it's face.
Lunchbox decided to take part in the challenge and his target: Baby Box! In an Instagram video that Lunchbox posted to his account, Baby Box can be seen sitting in his highchair at the kitchen counter. He seems to already be upset over something before the cheese is even thrown. Lunchbox then tosses a piece of cheese that smacks Baby Box directly in the face which only further upsets him.
The lighthearted fun apparently sparked some angry comments with people taking offense to the challenge. People have been posting comments concerned about Baby Box, and Lunchbox would like you all to know that it was a joke, it was all in good fun, and Baby Box is perfectly okay!