A four-minute Chevrolet ad titled "Holiday Ride" shows a man struggling with his emotions as he sits in a dilapidated old Chevy Impala in his barn, staring at an old photo of his wife as a young woman and remembering her excitement when she first got the car. "It’s what Mom would’ve wanted," his daughter says as she hops in for a ride with him. "You know that."
"It’s the best Christmas gift I could ever have," the man says.