69% of Americans attempted to make it through a Dry January


A lot of folks likely attempted to get through a Dry January last month, but the truth is, many did not succeed.

A new survey conducted by OnePoll on behalf of Cupcake LightHearted wine finds:

  • 69% of Americans attempted to go all of January without a drink.
  • 55% who participated admitted they were unsuccessful.
  • In fact, the average American lasted only 10 days without drinking.
  • 4% didn’t even make it past January 1st, and 8% were drinking by January 3rd.
  • Top reasons for failing at Dry January include:
    • Forgot they were doing Dry January (44%)
    • Went to a happy hour with friends/coworkers (39%)
    • Went on a date (37%)
    • Bad day at work (36%)
    • Wanted to relax (33%)
    • Stress watching the news (25%)

But even though some have failed, there are still plenty of people looking to cut back on their alcohol intake in 2021.

  • Along those lines, 63% of people say they are “sober-curious,” which means thy would like to take some time to cut back on their drinking.
  • 55% saying cutting back on booze is one of their goals for the new year.

Source:SWNS Digital