We just celebrated National Cereal Day recently and the overwhelming favorite was Cinnamon Toast Crunch. Have you seen the brand expanding into snacks, popcorn, etc?
I guess it was just a matter of time before they just unveiled a new SPREADABLE version. I mean TOAST is in there name, right?
It's called Cinnamon Toast Crunch Creamy Cinnamon Spread. It comes in a jar like peanut butter, but tastes like the cereal. It's not in local stores yet, but Amazon will have it soon
Their press release says it's perfect on toast, fruit, or as a dessert topping. Or, they suggest keeping things simple and eating it with a "spoon straight out of the jar." yes, thank you.