Last week, Kellogg's unveiled new single-serve containers of cereal called Insta-Bowls. All you have to do is just add water, because there is powdered milk waiting to come to life at the bottom.
They're doing test runs at some Wal Marts and plan to sell them nationwide via Wal Mart's website.
Each bowl will set you back $2, so you pay for the convenience factor.
When are you going to eat it? When you get to work? Why not have real cereal with real milk then? Lord, help us if you try to drive while eating this, it would be messier and more distracting than a taco.
They've got four varieties to start: Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch.
Would you try this?